The Dedicated Pot

  • THE
Photo: Junichi Kusaka

A dedicated pot for the “Deodorizing Gel by Kie~ru” from THE, a brand creating future’s essentials.

This innovative deodorizing gel is made using “Activated Water™”, a 100% natural ingredient developed through years of research by Kankyo Daizen in Kitami, Hokkaido. Their proprietary technology ferments and cultures cow urine to create this safe, effective solution – gentle enough for children and pets.

Unlike conventional deodorants that work by masking odors with fragrances, this gel effectively eliminates only unpleasant smells, such as ammonia, without affecting other scents.

Designed to be both human and eco-friendly, the pot is shaped for easy stacking, with dimensions derived from the base area of a milk carton, making it suitable for use even inside a refrigerator.

THE Deodorizing Gel by Kie~ru

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